Augmented Reality

Here is something that I came across a few weeks ago. Augmented Reality is going to be huge in the product market of Marketing Tools.

AR creates engagement of current and new customers to the website or products, through digital or printed materials. Augmented Reality uses an "AR marker" something printed on paper, stitched on a hat or shirt. That when shown to a web-cam displays a 3-D interaction or video in your hands or on you. Think a brochure, magazine, coupon, packaging or greeting card.

Check out these following links to see how AR works.

Valpak / Martha AR sweepstakes project
http://promomagazine.com/news/0309-valpak-rolls-codes/




Great fun:
Fortune teller Dr. Skully AR Hat:


Our 2009 AR Holiday Card: Snowman:


Try it yourself by printing the marker and showing your web-cam from the address below.
http://www.hdinteractive.com/holiday_rock/

Others:
GE:


RedBull:


Dodge: http://www.youtube.com/AmplifyAvenger

LEGO packaging:


This information about Augmented Reality was given to me on behalf of HD Interactive. HD Interactive is a premier industry competitor with the AR Market. Check out their websites:

www.hdinteractive.com , www.reallymedia.com, www.chessjam.com , www.workwatcher.com

ChessJam is the coolest online Chess game ever!

Social Media's Ears

I have been entrenched lately in social media and how important of a role it plays in the strategy alignment of your marketing efforts. What I have realized is that so many companies out there have no control over what people are saying about thier products/services. People are going to talk but you can control the conversation with social media. Facebook and Twitter gives companies this new control. Twitter searches give you an ability to find the conversations and when you find conversations about their product/service then how hard will it be to convert to a sale. Now, you see what social media can do for you.